It's not just a fad, it's a way of life! If you're a pub or restaurant owner and you're not already on the craft beer bandwagon, now is the time to hop on. Not only is offering a variety of craft beer options good for business, but it's also good for your customers. And when your customers are happy, you're happy. So, what makes craft beer so special?
First off, craft beer is all about variety. Gone are the days of only offering your customers a few generic, mass-produced options. With craft beer, the possibilities are endless. There are so many different styles, flavours, and breweries to choose from, each with its own unique story and personality. And that's the beauty of it all! Not only does it give your customers something new and exciting to try, but it also gives them a chance to discover their new favourite beer.
But it's not just about variety, craft beer is also about quality. While mass-produced beer can often taste bland and forgettable, craft beer is crafted with care and passion. Breweries take the time to perfect their recipes and use high-quality ingredients to create flavourful, full-bodied beers that will have your customers coming back for more. And let's not forget, craft beer is often brewed with a higher Alcohol By Volume than mass-produced beers which can make them an attractive option for those looking for a stronger beer.
Offering craft beer also sets your establishment apart from the competition. With so many pubs and restaurants out there, it can be hard to stand out. But by offering a unique selection of craft beer, you'll be sure to attract a crowd of beer lovers looking for something different. And once they've tried your craft beer selection, they'll be more likely to come back and try other menu options.
But it's not just about attracting new customers, offering craft beer can also be great for retaining regular customers. Craft beer enthusiasts are always on the lookout for new and exciting beers to try, and by keeping your selection fresh and ever-changing, you'll keep them coming back to see what's new.
Now, you might be thinking: "But what about the cost? Won't offering craft beer hurt my bottom line?" While it's true that craft beer can be more expensive than mass-produced options, it doesn't have to break the bank. Many breweries offer lower volume options, and rotating your selection can help keep costs down while still offering a variety of options.
And let's not forget, when it comes to craft beer, it's not always about quantity. Often times, customers are willing to pay a bit more for a high-quality, unique craft beer experience. And by charging a premium for your craft beer options, you'll be able to offset the cost of offering them.
But, offering a craft beer selection is not only a business decision, it is also an environmental one. Smaller, local breweries tend to be more sustainable, and environmentally conscious. Offering a craft beer selection can often mean supporting local communities, which gives more meaning to your decision, and can also be something for your customers to feel good about, by making a conscious decision when choosing their beer.
Let's not get too carried away though, although a craft presence is becoming ever more important, it also should not be your complete focus. Mainstream brands are an essential line-up on your bar and would be best complimented by the addition of a small craft selection.
In conclusion, offering a variety of craft beer options is not only good for business, but it's also good for your customers and the environment. So, let's raise a glass (of craft beer, of course) to the bright future of beer. Cheers!