Updated: Feb 28
Why an outdoor bar is a great idea for pubs
Offering an outdoor bar is a great way to boost your pub’s profits. Not only that, but it will also help you attract new customers and keep your current customers coming back for more. They don't have to be as extravagant as the image above, they can be simple pouring stations that can be removed and rolled out daily or simply hired for the weekend. Outdoor bars can be made as fancy or as simple as you like. Here are some of the reasons why an outdoor bar is a great idea for your pub:
It will boost your profit margins
Outdoor bars tend to lead to customers spending more money. Drink sales can slow down when customers have to go back inside the pub and wait for another drink. Having an outdoor bar makes it more convenient for the punters to get a round in. Not only that, pubs are seeing punters buy more expensive drinks such as cocktails to enjoy outside. Customers are more prepared to wait as the serving time is increased from having staff serving inside and outside. This means that your profit margins are likely to increase.
It will boost sales
An outdoor bar will increase your sales. Customers who would have otherwise not visited your pub will now have an extra reason to do so. From April onwards to the end of August, over 3000 people a month search for "pubs near me with beer garden". Likewise, people who already enjoy your establishment will have even more reasons to visit. More customers mean more sales.
It will increase customer satisfaction
An outdoor bar will increase customer satisfaction. An outdoor solution allows for more styles of entertainment such as live bands, BBQ, magicians and all other kinds of fun. Ultimately, it gives people a reason to visit you and have a great time.
3 steps to making an outdoor bar work for your pub
Before you build an outdoor bar, you’ll want to consider a few things first. Here are three steps you can take to ensure that your outdoor bar works for your pub.
Consider your budget
Before you start building anything, you’ll want to consider your budget. Are you starting from scratch or trying to retrofit an existing space? What is your maximum budget? These are all important considerations to make before you jump into building an outdoor bar.
Pick a location
You’ll want to pick a location that’s central to your business. Ideally, you’ll want your outdoor bar to be near your main entrance. This will make it easier for customers to access the bar and easier for your staff to manage it.
Take the time to plan
Before you start building, take the time to plan. This will help you avoid costly mistakes and misunderstandings. You’ll want to make sure that you plan ahead and have everything you need to build your outdoor bar.
An outdoor bar is a great way to boost your pub’s profits. Not only that, but it will also help you attract new customers and keep your current customers coming back for more. An outdoor bar will increase your sales, and customer satisfaction. It’s a win-win situation all around. If you want to add an outdoor bar to your business, you’ll need to make sure that it’s designed and built properly.